Financial News

Fundamental Brands To Acquire Fragrance House Great American Beauty

The acquisition adds a business with approximately $31 million in 2025 net sales to the Fundamental Brands portfolio.

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By: Lianna Albrizio

Associate Editor

Fundamental Brands Inc. has inked a definitive agreement to acquire Great American Beauty, Inc. (GAB) and its licensing subsidiary, Palm Beach Beauté, LLC. The acquisition adds a business with approximately $31 million in 2025 net sales to the Fundamental Brands portfolio. “Great American Beauty represents exactly the kind of acquisition our strategy was built for—a business with real scale, real shelf presence, and an exceptional operator at the helm, who simply hasn’t had access to the d...

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